@font-face{font-family:Brico;src:url(assets/Bricolage-Regular.ttf)}@font-face{font-family:Brico;src:url(assets/Bricolage-Bold.ttf);font-weight:700}:root{--bone:#f3f1ec;--ink:#0e1012;--blue:#0026aa;--red:#e5483a;--warm:#f2a65a}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:95px}body{margin:0;background:var(--bone);color:var(--ink);font-family:Brico,Arial,sans-serif;font-size:calc(19px * var(--text-scale,1));line-height:1.55}a{color:inherit}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--warm);outline-offset:5px}.skip{position:absolute;left:-9999px}.skip:focus{left:15px;top:15px;z-index:20;background:white;padding:10px}header{position:sticky;top:0;z-index:10;background:#0e1012f5;color:var(--bone);border-bottom:1px solid #ffffff22;display:flex;align-items:center;justify-content:space-between;padding:17px 4vw;gap:25px}header .brand{font-weight:700;text-decoration:none;font-size:calc(20px * var(--text-scale,1))}nav{display:flex;gap:24px;font-size:calc(15px * var(--text-scale,1))}nav a{text-decoration:none}nav a:hover{text-decoration:underline}.wrap{width:min(1240px,90vw);margin:auto}.hero{background:var(--ink);color:var(--bone);padding:65px 0 80px;position:relative;overflow:hidden}.hero:after{content:'';position:absolute;right:0;bottom:0;width:95px;height:95px;background:var(--red);clip-path:polygon(0 0,100% 0,100% 100%)}.lockup{display:flex;align-items:center;gap:32px;margin-bottom:50px}.lockup img{width:215px;height:95px;object-fit:contain}.lockup img:last-child{width:170px}.lockup span{font-size:calc(32px * var(--text-scale,1));color:#9ba0a5}.eyebrow{font-size:calc(13px * var(--text-scale,1));letter-spacing:.15em;text-transform:uppercase;font-weight:700}.hero .eyebrow{color:var(--warm)}h1{font-size:clamp(54px,7.6vw,108px);line-height:.99;letter-spacing:-.055em;margin:20px 0 28px;max-width:1100px}h1 span{background:linear-gradient(90deg,var(--warm),var(--red));color:transparent;background-clip:text}.intro{max-width:730px;font-size:calc(23px * var(--text-scale,1));color:#d0d1cd}.herofoot{display:flex;justify-content:space-between;align-items:end;gap:35px;margin-top:40px}.button{display:inline-block;background:var(--blue);color:white;text-decoration:none;padding:14px 22px;border:none;font-family:inherit;font-size:calc(17px * var(--text-scale,1));cursor:pointer}.hero small{color:#aab0b6;max-width:340px}.section{padding:85px 0;border-bottom:1px solid #0e101222}.section h2{font-size:clamp(35px,4.4vw,60px);letter-spacing:-.045em;line-height:1.08;margin:14px 0 28px}.lead{font-size:calc(23px * var(--text-scale,1));max-width:850px}.two{display:grid;grid-template-columns:1.1fr 1fr;gap:65px;align-items:start}.two p:first-child{margin-top:0}.blue{background:var(--blue);color:white}.dark{background:var(--ink);color:var(--bone)}.label{display:inline-block;font-size:calc(13px * var(--text-scale,1));padding:5px 10px;border:1px solid currentColor;margin-bottom:15px}video{display:block;width:100%;aspect-ratio:16/9;background:#0e1012}figure{margin:28px 0}figcaption{font-size:calc(14px * var(--text-scale,1));margin-top:12px;max-width:830px;color:#5e6268}.dark figcaption{color:#b5bac0}.video-main{box-shadow:0 16px 45px #0002}.note{font-size:calc(15px * var(--text-scale,1));color:#62666a}.dark .note{color:#b5bac0}.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;margin-top:45px}.step{border-top:2px solid currentColor;padding-top:18px}.step b{font-size:calc(15px * var(--text-scale,1));color:var(--warm)}h3{font-size:calc(25px * var(--text-scale,1));letter-spacing:-.025em;line-height:1.2}.step p{font-size:calc(17px * var(--text-scale,1))}.formats{display:grid;grid-template-columns:1fr 1fr 1fr;gap:25px;margin-top:40px;align-items:start}.format{background:#fff;padding:22px}.format video{aspect-ratio:1;object-fit:contain}.format.portrait video{aspect-ratio:9/16;max-height:490px}.format h3{margin:20px 0 10px}.format p{font-size:calc(16px * var(--text-scale,1))}.format img{width:100%;aspect-ratio:1;object-fit:cover}.smallcaps{font-size:calc(12px * var(--text-scale,1));text-transform:uppercase;letter-spacing:.1em;color:#666}.audit{list-style:none;padding:0;margin:35px 0}.audit li{display:grid;grid-template-columns:60px 1fr;gap:18px;padding:25px 0;border-top:1px solid #0e101233}.audit strong{font-size:calc(24px * var(--text-scale,1))}.audit p{margin:8px 0 0;max-width:900px}.number{font-size:calc(30px * var(--text-scale,1));color:var(--blue)}details{border-top:1px solid #0e101233;padding:19px 0}summary{cursor:pointer;font-weight:700}details p,details li{font-size:calc(16px * var(--text-scale,1))}.source-links{display:flex;flex-wrap:wrap;gap:14px;font-size:calc(14px * var(--text-scale,1))}.roles{display:grid;grid-template-columns:1fr 1fr;gap:50px;margin-top:40px}.roles>div{border-top:1px solid #ffffff55;padding-top:16px}.closing{background:var(--blue);color:white;padding:75px 0}.closing h2{max-width:850px;font-size:calc(56px * var(--text-scale,1));line-height:1.05;letter-spacing:-.045em;margin:0 0 25px}footer{background:var(--ink);color:#b5bac0;padding:30px 0;font-size:calc(14px * var(--text-scale,1))}.transcript{max-width:900px}.transcript p{font-size:calc(17px * var(--text-scale,1))}.quote{font-size:calc(32px * var(--text-scale,1));line-height:1.25;letter-spacing:-.025em}.pill{font-size:calc(13px * var(--text-scale,1));border:1px solid #ffffff55;padding:5px 10px} @media(max-width:800px){header{position:static;flex-direction:column;align-items:flex-start;gap:10px}nav{gap:15px;flex-wrap:wrap;font-size:calc(14px * var(--text-scale,1))}.hero{padding:40px 0 65px}.lockup{gap:18px;margin-bottom:35px}.lockup img{width:160px;height:75px}.lockup img:last-child{width:125px}.lockup span{font-size:calc(25px * var(--text-scale,1))}.intro,.lead{font-size:calc(21px * var(--text-scale,1))}.herofoot,.two{display:block}.herofoot small{display:block;margin-top:25px}.section{padding:55px 0}.two{gap:25px}.steps,.formats{grid-template-columns:1fr 1fr}.formats .format:last-child{grid-column:1/-1}.roles{grid-template-columns:1fr}.closing h2{font-size:calc(42px * var(--text-scale,1))}}@media(max-width:500px){.steps,.formats{grid-template-columns:1fr}.formats .format:last-child{grid-column:auto}.lockup img{width:140px}.lockup img:last-child{width:110px}.audit li{grid-template-columns:35px 1fr}.herofoot .button{width:100%;text-align:center}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}.ideas{display:grid;grid-template-columns:1fr 1fr;gap:0 45px;margin:45px 0 65px}.ideas article{border-top:1px solid #ffffff44;padding:25px 0}.ideas .smallcaps{color:#f2a65a}.ideas p{font-size:calc(18px * var(--text-scale,1))}.ideas .note{font-size:calc(15px * var(--text-scale,1))}.subhead{font-size:calc(35px * var(--text-scale,1))}.snapshot{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;border-top:3px solid #0026aa;padding-top:25px;margin-top:40px}.snapshot strong,.snapshot span{display:block}.snapshot strong{font-size:calc(35px * var(--text-scale,1));line-height:1.15;letter-spacing:-.03em}.snapshot span{font-size:calc(15px * var(--text-scale,1));margin-top:12px}.audit-table{overflow-x:auto;margin:40px 0}table{width:100%;border-collapse:collapse;font-size:calc(17px * var(--text-scale,1))}th{text-align:left;background:#0026aa;color:white;padding:18px}td{vertical-align:top;padding:22px 18px;border-bottom:1px solid #0e101233;width:33.33%}td strong{font-size:calc(19px * var(--text-scale,1))}@media(max-width:700px){.ideas{grid-template-columns:1fr}.snapshot{grid-template-columns:1fr 1fr}.audit-table table{min-width:700px}}.process-long{display:grid;grid-template-columns:1fr 1fr;gap:18px 55px}.process-long article{border-top:1px solid #0e101233;padding-top:15px}.process-long p{font-size:calc(18px * var(--text-scale,1))}#care .roles>div{border-color:#0e101244}.collection-story{margin:40px 0;max-width:950px}.collection-story p{font-size:calc(19px * var(--text-scale,1))}nav{gap:18px;font-size:calc(14px * var(--text-scale,1))}@media(max-width:750px){.process-long{grid-template-columns:1fr}nav{gap:12px}}.work-films{display:grid;grid-template-columns:1fr 1fr;gap:35px;margin-top:35px}.work-films h3{margin:14px 0 4px}.work-films .note{margin:0}@media(max-width:700px){.work-films{grid-template-columns:1fr}}.social-mockups{gap:24px;align-items:start}.social-example>.smallcaps{margin-bottom:12px;font-size:calc(12px * var(--text-scale,1))}.post,.newsletter{background:#fff;border:1px solid #d9dde2;border-radius:10px;overflow:hidden;color:#202124;box-shadow:0 6px 20px #0e101208;font-family:Arial,sans-serif}.post-head{display:flex;align-items:center;gap:9px;padding:15px 13px}.avatar{display:grid;place-items:center;background:#0026aa;width:40px;height:40px;border-radius:50%;padding:5px;flex:none}.avatar img{width:100%;height:100%;object-fit:contain}.post-head strong{font-size:calc(14px * var(--text-scale,1));display:block}.post-head small{font-size:calc(11px * var(--text-scale,1));color:#6c7075;display:block;margin-top:3px}.post-dots{font-size:calc(12px * var(--text-scale,1));margin-left:auto}.post .post-caption{font:calc(13px * var(--text-scale,1))/1.45 Arial,sans-serif;padding:0 13px;margin:0 0 14px}.post video{aspect-ratio:1}.portrait-player{background:#0e1012;display:grid;place-items:center}.portrait-player video{aspect-ratio:9/16;max-height:445px;width:auto;max-width:100%}.insta-actions{display:flex;gap:15px;font-size:calc(27px * var(--text-scale,1));padding:9px 13px 0;line-height:1}.insta-actions .save{margin-left:auto}.post .post-copy{font:calc(12px * var(--text-scale,1))/1.5 Arial,sans-serif;padding:0 13px;margin:12px 0 18px}.reactions{display:flex;align-items:center;gap:5px;font:calc(11px * var(--text-scale,1)) Arial,sans-serif;color:#6c7075;padding:12px 13px}.react-blue,.react-red{border-radius:50%;background:#1877f2;color:white;width:19px;height:19px;display:grid;place-items:center;font-size:calc(12px * var(--text-scale,1))}.react-red{background:#ed5368;margin-left:-9px}.comments-label{margin-left:auto}.post-actions{display:flex;justify-content:space-around;border-top:1px solid #e4e6eb;border-bottom:1px solid #e4e6eb;margin:0 11px;padding:12px 0;font:calc(12px * var(--text-scale,1)) Arial,sans-serif;color:#65676b}.comment-box{display:flex;align-items:center;gap:7px;padding:13px;font:calc(11px * var(--text-scale,1)) Arial,sans-serif;color:#65676b}.comment-avatar{width:25px;height:25px;border-radius:50%;background:#dce0e6}.comment-box>span:last-child{background:#f0f2f5;border-radius:18px;padding:9px;flex:1}.mail-window{background:#e9edf2;border-bottom:1px solid #d9dde2;padding:12px;font:calc(11px * var(--text-scale,1)) Arial,sans-serif;color:#555c66}.mail-window span{margin-right:7px}.newsletter-brand{background:#0026aa;color:white;padding:18px;display:flex;gap:15px;align-items:center}.newsletter-brand img{width:92px;height:46px;object-fit:contain}.newsletter-brand span{font:calc(11px * var(--text-scale,1))/1.4 Arial,sans-serif;max-width:90px}.newsletter .editorial-portrait{width:100%;height:auto;aspect-ratio:3/2;object-fit:cover;display:block}.newsletter-body{padding:23px 18px}.newsletter-body h3{font:700 calc(25px * var(--text-scale,1))/1.13 Brico,Arial,sans-serif;margin:13px 0}.newsletter-body p{font:calc(14px * var(--text-scale,1))/1.6 Arial,sans-serif;margin-bottom:23px}.story-button{display:inline-block;padding:11px 13px;background:#0026aa;color:white;font:calc(12px * var(--text-scale,1)) Arial,sans-serif;text-decoration:none}.example-purpose{font-size:calc(15px * var(--text-scale,1));line-height:1.5;margin:17px 2px;color:#555d66}@media(max-width:1000px) and (min-width:701px){.social-mockups{grid-template-columns:1fr 1fr}.social-mockups .social-example:last-child{grid-column:1/-1;max-width:440px}}@media(max-width:700px){.social-mockups{grid-template-columns:1fr;max-width:440px;margin-left:auto;margin-right:auto}}.insta-actions svg{width:24px;height:24px}.post-actions span{display:flex;align-items:center;gap:5px}.post-actions svg{width:17px;height:17px}
:root{--text-scale:1}.access-options{margin-top:35px;max-width:780px;border:1px solid #ffffff66;padding:0;background:#16191c}.access-options summary{padding:16px 20px;font-size:18px;min-height:48px}.access-content{padding:0 20px 20px}.access-content fieldset{border:0;margin:0 0 18px;padding:0}.access-content legend{margin-bottom:10px}.access-content label{display:flex;align-items:center;gap:12px;min-height:46px}.access-content input{width:22px;height:22px;accent-color:#f2a65a}.access-buttons{display:flex;gap:10px;flex-wrap:wrap}.access-content button{min-height:44px;padding:10px 16px;border:1px solid #c9ccd0;color:#f3f1ec;background:#252a30;font:17px Brico,Arial,sans-serif;cursor:pointer;border-radius:4px}.access-content button[aria-pressed=true]{background:#f2a65a;color:#0e1012;border-color:#f2a65a}.access-content #reset-reading{margin-top:12px}.access-content p{font-size:15px;color:#e2e4e6;margin-bottom:0}.sr-status{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}.reading-space p,.reading-space li,.reading-space td{line-height:1.9!important;letter-spacing:.015em}.high-contrast body,.high-contrast .section,.high-contrast .closing{background:#fff!important;color:#000!important}.high-contrast .hero,.high-contrast .dark,.high-contrast .blue,.high-contrast header,.high-contrast footer{background:#000!important;color:#fff!important}.high-contrast p,.high-contrast .note,.high-contrast .example-purpose,.high-contrast .smallcaps,.high-contrast figcaption{color:inherit!important}.high-contrast h1 span{background:none;color:#fff}.high-contrast a{text-decoration:underline}.high-contrast :focus-visible{outline:3px solid #e5483a!important;outline-offset:4px}.less-motion,.less-motion *{scroll-behavior:auto!important;animation:none!important;transition:none!important}.high-contrast .post,.high-contrast .newsletter{color:#000!important;background:#fff!important}.access-options summary:focus-visible{outline:3px solid #f2a65a}@media(max-width:950px){header{flex-wrap:wrap}nav{flex-wrap:wrap}header .brand{max-width:100%}}